World Tourism Day: History and Celebration of This Traveler’s Holiday
Anyone has the right to enjoy the beauty of the world in which we live, and the tourism industry offers this opportunity. World tourism day is a holiday for travelers and professionals working in this field. Today, this day is celebrated in more than 150 countries. This year, traditional events are planned in honor of the holiday, which will be held in large cities.
When the Holiday Is Celebrated?
World Tourism Day is celebrated on September 27 in most countries of the world. In 2021, the holiday falls on Monday.
History of the Holiday
The history of this holiday dates back to 1925 in The Hague. It was at this time that the International Congress of Official Tourism Organizations was created, later renamed the United Nations World Tourism Organization (UNWTO). Initially, it included only the most advanced countries in the field of tourism. But over time, more and more countries joined the organization, as tourism attracted more and more people. The Congress was not only engaged in the development of tourism, but also paid special attention to its commercial side and the opportunities that tourism could open up for the economies of developing countries.
Tourism Day, as we know it today, was established in 1979 during the UNWTO assembly. The date was not chosen by chance — nine years earlier, on September 27, 1970, the World Tourism Organization adopted its Charter, which it is guided by to this day.
World Tourism Day was established to draw attention to tourism as a powerful tool for the exchange of cultural experience and forging international relations that makes an important contribution to the economy.
The motto of the holiday is chosen annually, which sets the theme for the events that take place on this day. For example, last year the main topic was rural and ecological tourism, and the year before last tourism and jobs. This year’s motto is “Tourism for Inclusive Growth”. This holiday even has its official color — blue. It is repeated in the design of festive events.
Of course, the most striking celebration of World Tourism Day takes place in its “homeland” — in the municipality of Torremolinos, which is located on the Mediterranean coast of Spain. Here on September 27, on the main streets of the city, famous Spanish chefs prepare national dishes (paella, tapas, sangria, gazpacho), which everyone can try.
In the main squares of Madrid, the capital of Spain, large screens are installed to view various tourist information, and all kinds of free excursions are arranged for city guests. There are also costume parades, dance performances, and theatrical performances featuring horses. But in other countries, the celebration of a world travel day is no less grandiose and can be divided into several levels:
- Global. The World Tourism Association holds events under its auspices. Each year they are held in a new country and include round tables, workshops, and conferences related to the theme and motto chosen this year. Experts discuss industry achievements and challenges and set the direction for future work.
- Regional. In large cities, this holiday is celebrated locally. On this day, exhibitions and conferences related to the tourism theme are held; seminars and meetings with travelers are organized.
- Personal. Everyone who considers themselves a traveler is free to choose how to celebrate this day. Some traditionally try to meet it in another country or city. Some may want to take their first trip to a new location. Travel agencies on this day offer discounts on vouchers and tours, which additionally motivates them to make a small (or large) trip on Tourism Day.
Tourist day is a holiday for everyone who at least once felt like a traveler, getting out of the daily hustle and bustle of everyday life to new interesting places for which our beloved planet is so rich! It is also a professional holiday for those who are directly involved in the field of the tourism business. A holiday for staff and managers of hotel complexes, employees of travel companies and museum workers, as well as everyone who is trying to professionally provide us with good rest. Happy holiday to all people who are not indifferent to tourism!
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